Curated Luxury Leather Bag The Row Designer Bag
The Row Size Numbers Explained: Margaux 10, 12, 15 and Beyond
At most luxury houses the sizes are named with adjectives. You get a Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo, and none of those words commits to a thing you can measure. Across a large part of its line The Row does something quietly different, and the moment you notice it the catalogue becomes much simpler to read. Whatever number appears in a model name is the bag’s width in inches. Margaux 10 measures ten inches across. Margaux 12 measures twelve. That single fact is worth more in practice than any amount of styling copy, and it is the spine of this explainer.
The convention runs further than the flagship. The roll call runs Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the tell: nobody writes 15.75 unless the figure is meant literally. What follows sets out how far the rule holds, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule, spelled out
Take the number in the name, append the word inches, and you have the width of the bag. That is the entire system, and it is applied consistently enough across the numbered families to be treated as a rule rather than a accident. The labelling is unusually honest, because the gap between what a size sounds like and what it measures simply disappears. One house’s Small can out-measure another house’s Medium, but ten inches is ten inches anywhere. For anyone comparing The Row bags to something already in their wardrobe, that makes the comparison arithmetic rather than guessing. That is also why the brand can offer four sizes of one silhouette and confuse no one at all.
| Model | Size number as width | Published measurements (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Width taken from the name; no measurements listed |
| Margaux Shoulder 12 | 12 in per the name | 14.75 x 9 x 5 in, the exception to the rule |
| Margaux 17 | 17 in | Approximately 17 x 12 x 9 in |
| India 10.00 | 10 in | Not the row fashion published officially |
| India 12.00 | 12 in | No official figures published |
| India 15.75 | 15.75 in | No official figures published |
| Agnes 12 | 12 in | Width by name only |
| Agnes 15 | 15 in | Only the width, taken from the name |
| Marlo 12 | 12 in | Width by name only |
| Marlo 14 | 14 in | Width from the name; nothing further listed |
| Sofia 8.75 | 8.75 in | Archive model; not listed officially |
| Sofia 10 | 10 in | Archive model; no official listing |
What the number leaves out
Width is only one of three dimensions, and the other two scale with it in no predictable way to speak of. Put the two Soft Margaux sizes with official figures behind them side by side: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. Depth is identical at 7.5 inches, which means the larger bag is not a proportional enlargement of the smaller one. What actually changes is the height, up by two inches, and the width, up by the same. What that means in use is that a size up brings a taller opening and more length rather than extra depth. Anyone assuming the 12 will swallow twice as much as the 10 will find the difference narrower than the numbers imply.
The handle drop is constant as well, at five inches on both Soft Margaux sizes, and that is another thing the model number leaves out. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder one, and both sizes ship with a removable shoulder strap to make up the difference. The interior fittings are different too, since the 10 has a single card slot while the 12 adds a second plus a zip pocket. Those details dictate how a bag behaves day to day far more than an inch of width ever will. Use the number to place the bag on a scale, then read the specification to understand it.
The one that bends the rule: the Margaux Shoulder 12
One current model breaks the pattern and it is worth stating clearly rather than quietly. A twelve sits in the name of the Margaux Shoulder 12, but the brand lists its dimensions as 14.75 x 9 x 5 in. Because the width in the name and the width in the specification disagree, the number is doing the job of a family size rather than a literal outside measurement on this one. That is consistent with what the silhouette does, since it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a simple scaling of the tote. The lesson applies: use the number as your starting point, then confirm against published dimensions before you commit. Where a listing carries no dimensions at all, read the number as a signal rather than a measurement.
What each width actually holds
The step most guides skip is translating inches into daily use. Under ten inches wide you are looking at a phone, cardholder, keys and lipstick proposition, which is where the Sofia 8.75 and the small clutches live. Ten inches is the classic small day bag, good for a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is where a bag starts taking a paperback, a small notebook, a folded scarf and a full-size wallet at once. Fourteen to fifteen inches is a working width, where documents and a tablet stop needing to be forced. Seventeen inches, as on the Margaux 17, is a weekend and travel size rather than an everyday one.
- 8.75 to 10 in: evenings, quick errands and anything where the bag ought to disappear.
- 12 in: the most versatile width in the line and the one most buyers settle on.
- 14 to 15 in: work, the commute and days when you carry other people’s things as well.
- 17 in: travel and overnight trips, where the soft structure is a feature rather than a compromise.
Price climbs with width, but material moves faster
Size and price move together, though not as briskly as you might expect. Using observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs about $700. Observed prices put Marlo 12 at $3,600 and $4,900 depending on the version and Marlo 14 at $5,300, a considerably larger step for the same two inches. Material moves in bigger leaps than size does, since India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, so the leather Agnes 15 costs only $600 more for three additional inches. Where spend is being optimised, material is the bigger financial decision and width the bigger practical one.
The models that carry no number
Plenty of the line falls outside the system, and confusion sets in when the two conventions get mixed. The Park Tote family deals in words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags like the 90’s Bag, the Half Moon and the Bourse Clutch carry no size indication at all. With those, dimensions are all you have: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, and the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is safest treated as approximate. No rule governs the archive models either, the Camden measuring roughly 9 x 12.5 x 5.25 in despite bearing no number. Orientation shorthand is what the N/S and E/W prefixes provide, generally read as north-south for taller shapes and east-west for wider ones.
From inches to a decision
The practical value of a literal sizing system is that it can be checked before you buy. Measure a bag you already own and like, then compare its width to the number in the model name you have in mind. Do the same for the widest thing you routinely carry, whether that is a laptop, a folder or a water bottle, and add an inch of tolerance for the soft sides. Bear in mind that these are unstructured shapes in most cases, so a bag looks smaller when empty and fuller in use than any flat measurement suggests. When you are between sizes on a soft silhouette, the smaller one tends to look better and the larger one tends to perform better. That trade-off, not the number itself, is the real choice in front of you when you buy row handbags in a numbered family.